The quality of the cut of a diamond is crucial in determining the level of sparkle and radiance it emits. This is the only aspect of a diamond that is completely under human control, making it one of the most important factors among the four C's in determining its beauty and value. When cutting a diamond, it's not uncommon for approximately 50% of the rough diamond material to be lost. The cutter must ensure that all facets are in exact geometric alignment with each other, the point, or culet, is centered at the bottom of the diamond, and the surface is carefully polished. In order to maximize brilliance, the diamond must be cut to precise proportions for each facet and plane. The symmetry of the facets is a key factor in determining the amount of light that is reflected back to the eye, creating the brilliance or sparkle. This light, when it emerges from the top of the diamond and is refracted, separates into the colors of the spectrum and is referred to as "dispersion" or "fire". At Store Fifty-Two, our trained gemologists meticulously examine each diamond and piece of jewelry to ensure that we are offering only the most beautiful and valuable diamonds. We've traveled the world, from Africa to India, Europe, and the United States, to find diamonds cut by the most experienced artisans. With a love for diamonds, a commitment to creating memories, and building lasting relationships with our customers, you can trust that every diamond offered at Store Fifty-Two is of the finest quality.